Brochure Designs – Rules to Follow

It is a clear matter to all of us that brochure designs are to present our business or any business initiative in a clear and effective way. And eventually it is one of the media that can successfully promote interest of the viewers or the readers to our sites. At the same time we have to admit that all our investment in the brochure designs may simply go in sea, if we take a careless attitude in the matter of the design of the brochures. In other words I want to say that you have to be very much careful in selecting the company or the designers who are providing you the brochure design service.

You may be thinking how the things may go in vain? To give you little light on the matter I have tried to gather a few points that may come to you helpful in selecting proper brochure design service. Let’s see the things:

  • First comes the look – how is your brochure! Is it something that is common or in 3 panel standard look? Brochure designs should not concentrate either too much discussion or display. The company providing you the designing service should know how in just 3 panels brochure has to prove its worth. First panel is for introduction, second for little discussion and the third one for contact information.
  • You have to go for people who provide catchy and glossy design service. In simple words the designers must know how to effectively use the color in the brochure designs. It does matter. When an onlooker is picking your brochure he is attracted to your brochure for sure. The color has to shine yet did not force your eyes to back off.
  • How effective is the format of the brochure designs! It depends on the expertise of the designers to use the fonts, columns, typeface and others that does not look very much clumsy to the readers. If you want to get this kind of designing service you need to check and cross check and compare the design with your competitors.
  • You have to be very much choosy in the use of the images and the texts in your brochure designs. Simply you have to be economic in the use of the images and texts. The images must have attracting and detailing attitude similar to the texts. But too much use of words and images make the things mess. And the readers get confused.
  • Choose a company or the designer who can provide you with brochure design service that include effective copy or the content writing service. Always remember that the content of brochure has to be informative, persuasive but should never cross the limit and become nonsense. Many designs fail as from top to bottom they cannot attract the readers.

So above are the five mantras of successful brochure creation or designing. If anybody can adhere to the above points the brochure designs will automatically become wonderful and at the same time informative. Here your sole duty against your investment is of choosing a company that provides first class or excellent designing service at an affordable cost. And the rest will be smooth and easy!

Key Factors That Ensure Result-Oriented Graphic Design For Websites

An effective graphic design adds visual appeal, professionalism and usability to the website. Attractive graphics play a significant role in stimulating the aesthetic sense of the visitors and compelling them to take a positive action on the site. While graphic design is an art, it should also convey a message or should complement the website design and enhance the performance of the site.

Some of the key factors related to graphic design that ensures successful website design are discussed below:

Integration of different aspects of design (shape, size, line, direction, colour and texture)- All these factors determine the visual character of the design. When implemented in a website, these factors ensure that the site not only looks visually appealing but is also presented in an organised manner.

Density of graphic elements- The quality of a website can be spoiled by overuse of graphic design, no matter how good the design is. Excessive use of graphic elements makes the web pages look cluttered and non-appealing to the visitors. Thus, the elements should be used with perfect balance of design and utility.

Selection of colours- Right colour combination plays a key role in enhancing the graphics and the content on the web pages. Different types of colours have different effects on visitor sensibility and they should be used accordingly. For instance, colours like red, yellow and orange are eye-catchy and should be used to highlight prominent sections or buttons, such as the call-to-action. Moreover, the designer should ensure that consistency is maintained throughout the use of colours on the website so that uniformity can be maintained.

Typography- All the efforts you make on the website design, the graphics or the content can go in vain if the text on the site is unreadable to the visitors. The kind of typography used in the website should highlight what is written as the content on the site and should make it readable for the visitors.

When used effectively, graphic design can bring along several benefits to the website:

Grabs attention- When you buy a phone or a car or anything for that matter, the first thing that you notice is the looks and the visual appeal of that object. Similarly, the way your website looks to a person determines whether he would visit the site. Therefore, if you have invested in effective graphic design, you can get greater attention from your target audience as compared to your competitors.

Leaves a lasting impact- Good images, colourful design and catchy images allows visitors to recall your brand every time they see them or hear about them. Effective graphic design allows visitors to differentiate your website from the rest of them and reach out to you directly.

Builds a positive and professional image- High-quality graphics can create a positive image of the website and the business. If you invest in quality people will find your business reliable and credible enough to work with. A loose graphic design only shows the lack of seriousness and determination of the business owner. On the other hand, superior graphics indicate how much efforts the business owner has made to ensure premium user experience.

Increases sales- When your visitors are happy with your website and find it interesting, they will also be willing to purchase your products/services and improve the conversion rate and sale leads. When the sales of your products/services improve because of the graphic design and website design, you are able to get return on investment and see your revenue growing.

Creates goodwill- When you are part of a highly competitive market, even your small efforts towards improving customer service and relations can leave a big impact on your business and market share. Effective graphic design helps in building strong goodwill for the business that leads to customer loyalty and retention.

Professional Home Design Software

With computers getting increasingly more powerful and more accessible to wider home markets than ever before, software publishers have started putting the power of professional desktop software solutions once the exclusive domain of industrial users into homebound applications and marketed accordingly.

In the area of 3D rendering and drawing focused on home designs, you have professional home design software that are both powerful and user-friendly enough to be used by homeowners. About the only distinguishing quality is the price and networking ability to share common files that corporate users demand. Then there’s the after sales technical support that is more responsive for corporate professional software editions. Otherwise, there’s really little to distinguish between the two, except AutoCAD.

AutoCAD: The Standard Home Design Software for Professionals

It can be an uphill battle overcoming a standard that has long dominated industries for the last 25 years. The AutoCAD 2D drawing and 3D rending tool has lorded it over industries ranging from toy makers all the way to space shuttle builders and remains supreme as the design tool of choice among professionals.

Just about all commercial products have been designed from it. It is not specially optimized for home design, but it has all the features and functions that home design software application products have, from simple 2D floor plans to sophisticated 3D models with simulated light and shadow interplay as well as walk-through animation.

There are a lot of commercial copycats to the AutoCAD software from Autodesk, all wanting a piece of the industrial and professional market with some pricing themselves low and successfully getting some market share. Admittedly, AutoCad is not for everyone, as it is quite expensive, costing $3,500 for a single user license. But it’s comforting to note that professional and amateur home design solutions are CAD based, borrowing many of the 2D and 3D drawing features from AutoCAD.

Chief Architect

Specifically designed and marketed to residential and commercial designers and architects, Chief Architect home design solutions come from a company bearing the same name that has been in the home designing business since the early 90s. Chief Architect Pro is the professional architect and builder’s choice application. It is essentially a suite of drawing tools that encompass all aspect of home building designs such as house architectural designing, remodeling, interior design, garden design and landscaping, deck and patio design and floor planning, all in 3D and realistic light and shadow application and animated walk-throughs.

Chief Architect Home Designer Pro

In addition to Chief Architect, the brand has formed a business partnership with Better Homes and Gardens to carry the next generation Home Designer software products under the Chief Architect name. Hence, after Better Homes and Garden Home Designer 8.0, the 9th iteration is marketed as Chief Architect Home Designer Pro 9.0 with sub-derivatives for the home markets.

Targeted to both novice and professionals, corporate and home markets, the Chief Architect Home Designer Pro 9.0 can be considered your-upscale top-of-the line home design solution costing about $400 in the open market. It is a derivative of the Chief Architect Pro. Chief Architect also markets Interior Designer Pro 9.0 which is taken from the same suite, with a more detailed focus on, as the name implies, interior designing.